Our Collective

Humans and Horses: Partners in Growth

Our Human Guides

Our Team

We are sisters and friends who come from different industries and journeys, united by one purpose: helping leaders build the kind of clarity, honesty, and kindness that makes real change last in business and life.

Cynthia Herrera

Deborah Herrera MBA,PCC

Cynthia led companies for 30+ years, as both CEO and enterprise executive, before founding LeadWell Collective on a simple belief: leaders do their best work by becoming more grounded, not by pushing harder—a philosophy she brings to life through coaching rooted in clarity, kindness, honesty, and equine-assisted learning.

www.linkedin.com/in/cynthiamherrera

An accredited and certified coach with 25+ years of global executive experience, including as CFO, Deborah is the coach leaders call when the stakes are high and the path isn't obvious, pairing strategic rigor with the same clarity, kindness, and honesty at the heart of LeadWell Collective's approach.

www.linkedin.com/in/deborahherrera

Our Mission

Our Vision

A world where great leadership and great performance are built on the same foundation: clarity, kindness, and truth.

We help leaders build lasting performance through presence, trust, and honesty only a horse can offer — while championing the equine rescue nonprofits that make this work possible.

Executive Coach & Business Consultant

Founder | Executive Coach & Business Consultant

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